William Miguel
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Santa Monica College

Santa Monica College

For this project, I worked with a group to help rebrand Santa Monica College. As the manager of the group, I was in charge of coming up with a new logo for the school. I wanted to create a new logo that felt modern, compared to the current serif wordmark. After a few weeks, I finally came up with a logo that captured the spirit of Santa Monica.

After we redesigned the logo, the next thing we had to accomplish was to create a press kit that would unveil the new rebranding of Santa Monica College. We created business cards, letterheads, posters for applying to SMC, notebooks, and folders. We also redesigned the Santa Monica College website with a new design to goes well with the new SMC logo. We took the concept of the old Santa Monica College site and revamped it for the next generation of SMC.