William Miguel
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Santa Monica College

Santa Monica College

For this project, I worked with a group to help rebrand Santa Monica College. As the group leader, I was in charge of coming up with a new logo for the school. I wanted to create a new logo that felt modern, compared to the current serif wordmark. After a few weeks, I finally came up with a logo that captured the spirit of Santa Monica. After we redesigned the logo, the next thing we had to accomplish was creating a press kit that would unveil the new rebranding of Santa Monica College. We created business cards, letterheads, posters, notebooks, and folders. We also redesigned the Santa Monica College website with a new design to goes well with the new SMC logo. We took the concept of the old Santa Monica College site and revamped it for the next generation of SMC.